Chord Company’s Biggest HIGH END Show

Chord Company’s biggest HIGH END show

New product previews, demonstrations of the latest products, plus a few surprises

2 June 2026, Wiltshire, England: Chord Company, the UK’s leading high-performance A/V cable manufacturer, has announced plans for its largest-ever exhibition at this year’s HIGH END show in Vienna. Located in Room 0.45 (Level 0) at the Austria Center Vienna (ACV), the British manufacturer will showcase exclusive pre-production preview prodcuts, key proprietary technologies, and a few surprises for attendees.

To provide a complete high-end experience at the event, Chord Company’s reference-level cabling will also be used for demonstrations and playback, next door in the Peak Consult room (0.49), which will feature a full, flagship ChordMusic cable loom.

Demonstrating the upgrade path

At the heart of the exhibit this year will be live demonstrations designed to showcase the sonic improvements when moving through Chord Company's range. Visitors can experience a step-by-step progression through three of the company's premium tiers: Signature, SarumT and ChordMusic.

The company will use the demonstrations to introduce the benefits of some of its core technologies, including its ARAY mechanical tuning and flagship Taylon insulation.

Attendees will also have the chance to preview some brand-new products in pre-production form, ahead of their formal launch later in the season. 

Sister brand, English Electric, will also have a range of devices in the Chord Company room focusing on noise-reduction and network audio upgrades.

There will be a significant number of staff from the UK factory at the event, to offer advice, answer questions and introduce Chord Company’s key proprietary technologies, including its ARAY, Tuned ARAY and Super ARAY conductor technology, advanced shielding materials including the proprietary Taylon® insulation, plus its ChordOhmic speaker plug connectors.

Find Chord Company at HIGH END

Room 0.45 (level 0) Austria Center Vienna (ACV)

Web - https://chord.co.uk/